"Eric Miller" <millerericnospam@[EMAIL PROTECTED]
> wrote
> "Pudentame" <no.one@[EMAIL PROTECTED]
> wrote in message
> > According to one of my instructors, if you're going to sell prints,
and
> > want to stay in business, your selling price should be 4 to 7 times
your
> > costs.
>
> Well, that is definitely in keeping with my estimation of the
> photographer's costs. Did your instructor elaborate on his math? I don't
> doubt it, I'm just curious about the rationale.
Moderate volume manufactured products
sold without retail distribution nominally sell
at 3x the unburdened direct production
cost.
A mark-up of 4x to 7x over printing & framing
costs sounds very reasonable: the one-time
costs for making a print - taking the photograph
and 'designing' the printing process/photoshopping
- are high; and the production volume is low.
--
Nicholas O. Lindan, Cleveland, Ohio
Darkroom Automation: F-Stop Timers, Enlarging Meters
http://www.darkroomautomation.com/index.htm
n o lindan at ix dot netcom dot com
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